I have been spending much of my time researching and tweaking my site to improve my rankings. Since I started I have gone from a 4/10 on Google’s PageRank to a 0/10. My actual rankings in google have fluctuated from where my business has plummted in local businesses in Austin while they have increased in Milwaukee.
SEO is key for a website to do well. It’s basically free advertsing if you can get your website ranked near the top. Unfortunately, either Google’s algorithim has been going through a bunch of tweaks or the SEO material I have been reading is out of date. 🙁
It still looks like the key is the linking to higher page ranked websites. If you can get your site linked on a higher ranked website you will rise in the rankings as well. I will continue to work on this and if I learn anything new I will definitely share it.